Uber Swot Analysis
Globally,
companies engage in strategic planning to improve productivity and resource
allocation in order to achieve set goals. Strategic planning is crucial to the constant
process of generating, implementing and assessing decisions to allow organizations realize objectives. Furthermore, it helps adopt proactive measures
as compared to reactive ones in determining results. Consequently, an organization can analyze factors, make
decisions and actions that create a sustainable competitive advantage.Swot
analysis as a tool is used to effectively build an organization competitive strategy in management by analyzing the
internal and external environment.
Organizational
strengths are positive characteristics that input
value and improves the competitive advantage.The strategic process begins with an
evaluation of organization internal
resources and capabilities. Resources are the tangible and non-tangible inputs
while capabilities are the firm’s capacity to make efficient use of resources.
In 2010, uber is well placed in aspects
of managerial and innovation resources, marketing occupations, and brand equity.
However, the organization is affected by the internal
weakness of poor product quality, technology incapacity, facilities and
equipment, poor customer service and poor speed and responsiveness, poor
pricing factors.
An
opportunity in the organization level is presented as the suitability of a condition
or period by the environment. On the other hand, threats are situations that risk the achievement of the company’s objectives. In the year 2010,
Uber have greater opportunities in the aspects of bigger market gaps,
availability of mergers and collaboration, innovation resources, the threat of substitutes and availability of
financial support. However, the organization is poised to threats of political
and legal factors, technological in capacities threat of entry by competitors to
the market and lack infrastructural resources.
In
conclusion, the analysis of the internal and the external environment is a key component
in strategic decision making. Swot as a
strategic planning tool pinpoints
organization current position and forecasts forthcoming action procedures.
