You cannot deny that content marketing is key to moving your
business forward, but at the same time you know it is time-consuming. Therefore
the right tools should be key to your content marketing plan and will make a
big difference to your strategy.
Here are some tools you should consider:
1.
BuzzSumo
Through BuzzSumo you can enter a website’s address
and find out what kind of content is shared the most. You can even enter
keywords and find the kind of content revolving around those keywords which are
being shared the most.
2.
SEMRush
Enter your competitor’s website
address in SEMRush to find out the keywords
that are driving visitors there. You can then use this information to optimize
your own website around those keywords to redirect traffic towards your own
website.
3.
Canva
Content marketing can be made much
more powerful with the use of the right images, and this is where Canva comes in handy. This tool can be used to
create graphics without any complicated graphic designing tools.
4.
Edit Flow
An editorial calendar is critical
to content marketing, and you can use Edit Flow
to help you design calendars to determine the content you will be producing and
the dates on which you will be producing it. It even includes project
management capabilities, and allows you to assign tasks to each team member and
get a very clear picture of who is doing what.
5.
Quill Engage
You cannot tell how successful
your content marketing campaign has been unless and until you monitor the
results and we all know that Google Analytics can be quite intimidating. With
Quill Engage on the other hand, you get a weekly email with all the stats you
need to know, in a very easy to understand way.
6.
Zapier
This app links to over 300 different apps in order
to help you automate your task flows. For example, you can easily schedule
Facebook sharing, Tweeting, syncing with Evernote and much more more.
7.
Grammarly
This grammar checker app is absolutely
essential if you are responsible for text based content. This is simply an add
on onto the Chrome browser that goes over the text you have written and
determines any grammar mistakes you may have made. The best part is that it
integrates with any website where you write content as well as your email
client so that you can produce error free content every time.
8.
PiktoChart
Long columns of text can become
overwhelming for your reader, resulting in the need for infographics.
PiktoChart is especially designed to help those who struggle with graphic
design software product impeccable graphics.
But remember that no tool can be a substitute for quality
content. You may use all the tools in the world but it is only interesting
content that will actually lure your client. These tools are only designed to
make your job easier, not to actually do your job for you. So use them as an
aid, not a replacement.
